Corrugated vs. paperboard
Corrugated is the wavy-layered board used for shipping — strong, crush-resistant, protective. Paperboard is the thin, smooth stock used for retail cartons like a cereal box.
Rule of thumb: if it goes through the mail alone, corrugated. If it sits on a shelf or inside another box, paperboard.
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What flute means
The "flute" is the wavy layer inside corrugated board. E-flute is thin and prints crisply — ideal for mailers. B and C flutes are thicker and tougher — better for shippers carrying weight.
ECT (edge crush test) is the strength rating. 32 ECT covers most e-commerce parcels.
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Getting the size right
Box sizes are internal dimensions, listed length × width × depth. Measure your product, then add roughly a quarter inch of clearance per side — more if you're adding inserts or void fill.
Oversizing is the most common first-order mistake: it costs more and ships worse.
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