Print goods · Flyers & inserts
Flyers & insertsFlyers &
inserts
One printed sheet in the box — care instructions, setup steps, a promo — that quietly prevents returns and support tickets.
The returns-prevention sheet
Most product returns aren't defects — they're confusion. Wrong washing, skipped setup step, unrealistic first-use expectations. A single well-written insert sheet intercepts all three in the minute between opening the box and using the product, which makes it one of the highest-ROI pieces of paper you can print. The promotional flyer is the same object pointed at marketing instead of support.
Specs we build to
| Spec | Standard | Notes |
|---|---|---|
| Sizes | 4 × 6 in up to 8.5 × 11 in | Cut to fit flat inside your mailer |
| Folds | Flat, half-fold, tri-fold | Each fold doubles panels without adding sheet cost |
| Paper | 80–100 lb text | Card stock available when it should feel like a keepsake |
| Full color, one or both sides | Two-sided is the default — the back is free real estate |
Choosing the fold
Flat for a single message read at a glance — a thank-you, a QR code, a warning that matters. Half-fold when content has a before/after or outside/inside logic. Tri-fold for sequences: setup steps, care timelines, mini-catalogs. If you're numbering past six or seven steps, the content has outgrown a sheet — that's a booklet, and the upgrade is worth it precisely then and not before.
The best insert copy is short, imperative, and honest: "Wash cold. Hang dry. It'll last years." Customers read twelve words; they skim two hundred.
Paper weight, translated
80 lb text is a quality magazine page — right for most inserts. 100 lb text has noticeably more body and resists curling in humid transit. Full card stock turns the sheet into something kept, which is postcard territory and often the better product for that job.
Common questions
What's the minimum order for flyers?
500 per version — and since the same sheet goes in every box, most brands order them to match their box quantity.
Should I fold or keep it flat?
Flat for one message, folds for sequence. A fold adds panels for nearly nothing, but don't fold for the sake of it — an unfolded sheet with clear copy beats an origami brochure nobody opens.
What's the difference between 80 lb and 100 lb paper?
Stiffness, mostly. 80 lb reads as a quality flyer; 100 lb doesn't flop when held one-handed and survives humid shipping without curling. The cost difference is small.
Is a flyer or a booklet right for my instructions?
Count the steps. Six or fewer with a picture each: tri-fold flyer. More than that, or multiple chapters of content: booklet. Paying for stitching before the content demands it is the common overspend.
Can the insert double as a promo piece?
The classic move is instructions on one side, offer on the other — the customer keeps the sheet for the instructions and sees the discount code for weeks. Two jobs, one piece of paper.
Quote this job
Send the details and quantity — we'll reply with one straight price that includes setup and shipping, plus a cheaper alternative if one exists. Minimum order: 500 units.
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